Noble’s new book, Algorithms of Oppression: How Search Engines Reinforce Racism, challenges the idea that search engines like Google provide a level playing field for all ideas, values, and identities. They are constantly innovating and evolving the way people search content on the internet.Are search engines making us more racist?Īccording to Safiya Umoja Noble, a professor of communication at the University of Southern California, the answer is almost certainly yes. This means Google’s agenda is neutral and only wants to provide accessible information to anyone. One driving force for Google is to give everyone open access to information. It has become the most significant public library in the world.
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